The recruitment industry has undergone tremendous change over the years, more importantly in the recent decade. The pandemic and the rise of AI have compelled the world to adapt technology and leverage the benefits of sophisticated software. However, the benefits are far too many to pay attention to the advanced development in HR technology. Today organizations are forced to rethink the age-old approach towards the hiring process and transition to a more sophisticated system capable of evolving with recent technology and candidate expectations.

Definition of Applicant Management

Every time an organization searches for the right candidate for a job opening, a job post is created. Thanks to modern software and HR technology, it is shared on various job portals, social media profiles, etc. there are thousands of applicants for a single job opening. It becomes manually impossible for HR to screen the applicants and find a suitable candidate for the job. That's with one job posting. Imagining the same scenario with multiple job openings at various geographic locations seems impossible. Well, applicant management solutions can get the job done within a few clicks.

Applicant management is a set of robust business recruitment suites that empowers HR to handle the entire recruitment cycle quickly and efficiently. Moreover, it optimizes and automates various aspects of the hiring cycle and thereby reduces the tremendous workload on the hiring team. It is defined as the process of managing relationships with active job seekers and building relationships with the best talent among numerous applicants in the candidate pool. A well-designed applicant tracking system can help devise successful strategies that can guide job seekers through the recruiting funnel.

7 Best Ways for Using Applicant Management

Here are the best ways for using applicant management

Applicant Management

  1. Your job post is the first point of interaction with potential job seekers. In the current market scenario, where there are multiple job openings in various fortune 500 companies, HR staff need to go the extra mile to hire the best talent. Different ATS systems like RecruitHire have fully customizable attractive templates that can help the company attract the right candidate in a short frame of time. Ensure you highlight role responsibilities to attract potential candidates.

  2. One can't ignore that many people lost their jobs last year. The recession is already upon the world. There are lots of candidates looking for the right job. The pressure is on the HR system to find the right candidate from numerous applicants. A minor glitch and the right candidate pass through the crack. Adapting the modern ATS tool like RecruitHire can help with candidate management and store all the resumes in a centralized database to easily access recruiters.

  3. An effective applicant tracking system can create individualized assessments and auto-grade them for a better idea of the potential capabilities of the shortlisted candidates. Recruiters can save themselves from screening thousands of applicants and instead rely on a sophisticated automatic grading system by ATS. There are various pre-built templates with assessment tests from any role or department, from IT product development, sales, marketing, etc. HR professionals can customize the test to match the exact job requirements. Users can also opt for quiz-like tests that instantly identify the best among the thousands of applicants.

  4. Candidate management portals can help create a passive talent pool. It is one of the trending practices in the HR industry. Your ideal candidate is happily working at a different firm. However, candidates get laid off due to varying situations. The managing software can keep track of such candidates and prompt an automated mail to engage, interact and attract talented individuals.

  5. Track top applicants from previous job posts who left a good impression on the talent acquisition team. If you have an opening soon, you need not go through the entire recruitment cycle again to find the right candidate.

  6. Don't rely on resumes to assess the candidate. Instead, opt for simple assignments to help you judge the candidate better. You can analyze the output and simplify the recruitment process. Besides, it also reduces the risk of hiring the wrong candidate.

  7. Reduce friction in the core HRMS system, especially if you are hiring for permanent, contractual, and remote roles. An efficient applicant tracking system can effectively review the recruitment process and point out potential drops off. This can help recruiters improve the candidate experience and hire the right individual for the job.

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Perks of Using Applicant Management

Utilizing an applicant Management system along with your core HRMS software or system can impact your business growth significantly. The strategies used in an applicant management system can help bring in talented staff that is capable of contributing towards the progress of the company. Significantly during such testing times when the number of job openings outnumbers the possible candidates in the job marketplace.

Applicant Management

More importantly, candidate connect is another crucial aspect of the recruitment cycle. Imagine if you are ghosted by HR after preliminary rounds of interviews. What would be your opinion about the organization? Unhappy candidates can post negative reviews almost instantly on various professional portals, only to be viewed by numerous target audiences or candidates and investors. The applicant tracking system could be the software that distinguishes a great place to work from a bad one. It allows recruiters to interact with candidates with a relationship priority strategy.

Recruiters can't interact with every candidate or applicant on the job portal. Fortunately, the applicant tracking system can send customized automated responses to candidates at various stages of the interview process. The combination of operations in the candidate management portal empowers talent acquisition professionals to control applicant experience. It can help build dependable funnels that engage and nurture the candidates throughout the recruitment cycle.


Investing in the right candidate management software can benefit your business in numerous ways. It can directly impact the ROI of your organization. Candidate experience starts much before the actual interview. Hence don't ignore the best practices for applicant management throughout the hiring process. Incentive-based employee referral programs are also a great way to build a talent pool that can be leveraged during testing.

No one likes being led on during the recruitment process. A powerful tracking system can track the applicants quickly and help HR professionals say no quickly. The system scans through the resumes based on specific keywords mentioned in the job description or given criteria. Hence ensure you add the right keywords to the search engine before performing the search operations.

The applicant tracking system facilitates a better approach to the hiring process. The system encourages skill-based hiring protocols. Instead of hiring talents based on resume and verbal skills, you can break talent acquisition into small parts by utilizing candidate management platforms.

What Makes the Best Applicant Tracking System?
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